Let's Create a Digital World!
Award-winning Snapchat Lens creator and creative technologist. I build AR experiences, AI systems and premium web applications that have reached hundreds of millions of people.
- 386M+Reach
- 2.4B+Plays
- 400+Lenses
- 104KFollowers
A creative technologist setting trends, not following them.
For nearly half a decade, bold decisions have shaped my journey into creative technology. I don't just follow trends — I build the Lenses, effects and digital experiences that set them. My philosophy is simple: thinking should be bold while creating. As the founder of modelsbythor, I partner with brands, startups and creators to turn ambitious ideas into AR, AI and web products that perform at a global scale.
Services engineered for impact
From viral Snapchat Lenses to production AI systems and premium web builds — a single studio for your whole digital experience.
Snapchat Lens Development
Viral, game-grade Snapchat Lenses engineered for reach — the craft behind 386M+ impressions.
Learn moreInstagram AR Filters
Meta Spark filters that turn followers into storytellers and brands into trends.
Learn moreReach that speaks for itself
A catalogue that reached hundreds of millions
Award-winning Lenses, branded AR campaigns and product builds — a glimpse of the work behind the numbers.
A process built to ship bold work
Four clear stages from first call to launch — collaborative, transparent and relentlessly focused on the result.
Discover
We start with your goals, audience and brand. I map the idea, the constraints and the metric that matters most.
Design
Concepts, look-and-feel and interaction. Editorial visuals and a UX tuned for shares, retention and conversion.
Build
Engineering the experience — Lens, effect, AI system or web app — with performance and polish baked in from day one.
Launch
Ship, measure and iterate. Snapcodes, deployments and analytics so the result keeps performing after go-live.
Trusted by brands, creators & studios
The result modelsbythor is hired for, in clients' own words.
“We made the 'Apna Vibe Gold Hai' Lens with modelsbythor and the brand was so happy after seeing the creation. It captured the record's vibe perfectly.”
Notes on AR, AI & building bold
Case studies, playbooks and perspective from inside the studio.
Let’s build something bold.
Have an idea for an AR Lens, an AI system or a premium web build? Tell me about it — I reply personally, usually within a day.