The Anatomy of a Brand AR Lens
A breakdown of how I turn a brand brief — like Abbas Perfume or Arron Comet — into a Lens the client loves.
Tushar Vig
Creative Technologist · modelsbythor
Turning a brief into a brand Lens
Branded Lenses live or die on one thing: does it feel like the brand? Here's my process.
Start with the brand's world
For Abbas Perfume's 'Fakhama,' that meant cinematic desert visuals and a true-to-life product hero. For Arron Comet, it meant a gold, night-club energy and a branded hashtag.
Make it usable, not just pretty
A brand Lens has to be something people want to put their face in. Utility and fun come before logos.
Deliver the snapcode story
The final 10% — the snapcode, the share prompt, the lower-third — is what makes a brand team light up when they see it.
Have an idea worth building?
From a single viral Lens to a full AI-powered platform — let's turn your ambition into a digital experience that performs at scale.